Let's start with the basics of what explainer videos are and what they aren't. They are a short film that explains a topic in a simple way usually with animated characters describing the situation. They are often used to sell products, explain difficult concepts, and sometimes as training materials.They are different to television ads in that they are not always used to sell a product, but sometimes to explain an idea. They are animated to clarify a concept, but they are not like a children's cartoon. They teach a process but they are not educational videos. In fact, explainer videos are a genre of their own.
Video is relatively new in the internet.
At the onset of the internet all information was text based due to the low bandwidth and download speed of the net. Suddenly websites such as Youtube, Vimeo and Dailymotion appeared and videos have become an important way of explaining information in our daily life.
In addition to this, the advent of mobile phone technology has enabled humanity to enter the internet from anywhere at any time. Now we are able to be introduced to new concepts visually that previously were only visible on a television or in a cinema.
The spread and improvement of video production software has enabled a huge output of videos and has made its production cheaper and more accessible than ever before. This combined with more channels to view videos has greatly improved their relevance in todays age.
Why do you need an explainer video?
The advantages of explainer videos over text or pictures is that video has greater control over the tempo and rhythm of new information. Videos can combine the powers of strong images, an emotive script, and expressive music in ways that the other forms of communication cannot. Also as a salesman of your message, video performs the same way every time it is shown.
Video is a very simple form of communication, the viewer only needs to do one thing, view. A big chunk of text is often overlooked simply because the reader will have to spend a lot of time immersed in the material trying to figure out what is being explained. In a podcast or for example a sale that takes place over the phone, the listener can get distracted by visual stimuli and will zone out of your message and of course when communicating one to one with a salesman the listener is required to ask questions, to acknowledge certain points and gesture appropriately.
Video has the advantage of being able to take up the entire focus of the viewer with its visual stimuli, musical accompaniment, explanatory voiceover and all the subtle effects of timing, color, spatial relationship, brightness, focus, sound effect, tempo and rhythm.
We explain the Animation styles that we offer
This is a method whereby a concept is drawn quickly on a whiteboard as it is explained via voiceover. They give the feeling of watching a teacher in school drawing on a whiteboard and explaining difficult concepts by their spatial relationship to other objects. Mostly whiteboard animations are made digitally since a lot more care and focus can be placed on the visuals and they are easier for the client to edit afterwards. Sometimes a hand is even animated in to complete the effect of a person quickly drawing what the speaker is saying.
This is a more detailed animation where the characters are a more complicated design, they move more fluently and are able to interact with their surroundings. This method is used often when a character is the focus of the animation and their adventure is being described by the video. Since each character is made up out of separate parts, for example a torso, arms, legs, head, hands and feet, they may take some time to animate but their possibilities of movement are quite great.
This stands for Computer Generated Images, a method whereby a character is created within a computer and is animated by keyframes. The animator decides upon a beginning position, moves forward some seconds and repositions the model, the computer then maps out the movement that would take place between these two points and thus animates the character. This is also a very time consuming and expensive form of animation but is unlimited in the scope of the designs possible, since forces such as gravity, air friction and mass can be programmed into the computer.
2.5D animation / After Effects
Half way between a three dimensional computer animation and a hand drawing is a 2.5D animation. Where flat characters are placed within a world of depth, enabling them to move behind and around certain objects. This effect can also enable a virtual camera to move around the characters and fly directly into the image.
Process of making a video and how you are involved.
We use a step by step approval process to make your video. This means that for each step we ask for your approval before moving to the next. This guarantees that you get the video you want !
You tell us about your product or service in a precise way so that we have a good idea of what you are promoting. We are particularly interested in who you are, who the video is for and what the video is specifically about.
Concept Development & Simplification
Once we have enough information about your idea we condense it down to the absolute essentials. This is the seed from which the rest of your video grows.
We take the concept and form a script.
Our team of designers will draw you our ideas for characters, locations and certain important props. This is based upon what appears in the script. We can also include design elements from your corporate design into your video.
Our designers will create a small storyboard out of the video which is like a comic book
In the storyboard we make sure that there are no overlaps of information, that a concept that is clearly stated in the visuals is not doubly explained in the dialogue. We also see about the placement of certain pieces of information to make sure that everything is clearly described.
We take create care in matching the right voice to suit your message. We audition professional voiceover artists and present the choices to you.
Our animators will take the designer's drawings and animate them.
This is your first glimpse of the video.
We will work hard with the composer to make sure the track captures exactly the right mood and enhances the message.
After we have made our changes to the film we will present you with the second draft, it will be closer to the final product.
When you make corrections on the second draft it is with the idea that these will be the last changes you will make to the video, even if we make more drafts afterwards.
The video is now finished and we will send you the final version via email. If you have requested more than one version of the film for split testing reasons we will send them all to you. We will even convert the files into a smaller format to make it easier for you to upload the video to your website, for mobile use, or even for large scale projection.
Bear with us, this is where it gets quite technical, we may have to get in touch with your web designer or technician to make sure we are sending you the correct file types.
There it is, your video is done.